{"id":1,"count":8,"description":"<style type=\"text\/css\"><!--td {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}--><\/style><span data-sheets-value=\"{\"1\":2,\"2\":\"Parcours client, exp\u00e9rience client, digitalisation, th\u00e9\u00e2tralisation ou encore conversion et taux de clic, \u2026 Qu\u2019il soit physique ou virtuel, le point de vente est un \u00e9cosyst\u00e8me \u00e0 lui seul. Le point de vente est le th\u00e9\u00e2tre de toutes les exp\u00e9riences client, mais on oublie parfois de s'interroger sur sa place dans le parcours d'achat. \\n\\nNous d\u00e9cryptons pour vous l\u2019actualit\u00e9 des enseignes et des marques, en France et \u00e0 l\u2019\u00e9tranger, pour vous proposer des insights marketing ou consommateur favorisant l\u2019exp\u00e9rience d\u2019achat.\\n\"}\" data-sheets-userformat=\"{\"2\":897,\"3\":{\"1\":0},\"10\":1,\"11\":4,\"12\":0}\">Parcours client, exp\u00e9rience client, digitalisation, th\u00e9\u00e2tralisation ou encore conversion et taux de clic, \u2026 Qu\u2019il soit physique ou virtuel, le point de vente est un \u00e9cosyst\u00e8me \u00e0 lui seul. Le point de vente est le th\u00e9\u00e2tre de toutes les exp\u00e9riences client, mais on oublie parfois de s'interroger sur sa place dans le parcours d'achat.\r\n\r\nNous d\u00e9cryptons pour vous l\u2019actualit\u00e9 des enseignes et des marques, en France et \u00e0 l\u2019\u00e9tranger, pour vous proposer des insights marketing ou consommateur favorisant l\u2019exp\u00e9rience d\u2019achat.\r\n<\/span>","link":"https:\/\/www.agence-bradford.com\/inside-shopper\/category\/marketing-du-point-de-vente\/","name":"Marketing du point de vente","slug":"marketing-du-point-de-vente","taxonomy":"category","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse du marketing du point de vente par les shoppers makers<\/title>\n<meta name=\"description\" content=\"Marketing du point de vente, une (r)\u00e9volution constante : physique ou virtuel le point de vente doit se 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