{"id":1122,"date":"2019-05-20T17:17:06","date_gmt":"2019-05-20T15:17:06","guid":{"rendered":"https:\/\/www.agence-bradford.com\/inside-shopper\/?p=1122"},"modified":"2019-06-10T14:38:11","modified_gmt":"2019-06-10T12:38:11","slug":"le-design-au-service-de-lecologie","status":"publish","type":"post","link":"https:\/\/www.agence-bradford.com\/inside-shopper\/le-design-au-service-de-lecologie\/","title":{"rendered":"Le design au service de l’\u00e9cologie"},"content":{"rendered":"

Dans un contexte o\u00f9 l\u2019effort pour la transition \u00e9cologique devient un sujet qui nous concerne tous, de plus en plus de designers se mettent au d\u00e9fi de changer et\/ou de faire \u00e9voluer nos habitudes vers une d\u00e9marche plus eco-friendly.<\/p>\n

Le concept d’eco-branding<\/h2>\n

Le studio Interbrand Paris innove en cr\u00e9ant le concept d\u2019eco-branding, avec l\u2019objectif de limiter l’impact environnemental d\u2019une cr\u00e9ation sans sacrifier l\u2019impact visuel<\/strong>.<\/p>\n

De nombreuses \u00e9tudes ont \u00e9t\u00e9 r\u00e9alis\u00e9es sur l\u2019impact \u00e9cologique de la consommation d\u2019encre par les entreprises. Exemple \u00e9difiant que celui de ce jeune am\u00e9ricain, Suvir Mirchandani, qui a d\u00e9couvert qu\u2019\u00e0 l’\u00e9chelle d\u2019un \u00e9tablissement scolaire am\u00e9ricain, l\u2019utilisation de la police Garamond en remplacement d\u2019une autre typographie, g\u00e9n\u00e9rait 24% d\u2019\u00e9conomie d\u2019encre ce qui pouvait repr\u00e9senter jusqu\u2019\u00e0 21 000 dollars d\u2019\u00e9conomie par an.<\/p>\n

Si la d\u00e9marche est int\u00e9ressante pour un \u00e9tablissement scolaire, la question se pose diff\u00e9remment pour nous, agences de communication. Devons-nous \u00e9viter d\u2019utiliser nos typographies pr\u00e9f\u00e9r\u00e9es dans un souci d’\u00e9thique et de responsabilit\u00e9 \u00e9cologique ?<\/strong><\/div>\n

Le point de vue du designer<\/h2>\n

Du point de vue du designer, qui se doit de prioriser esth\u00e9tisme, cr\u00e9ativit\u00e9 et donc libert\u00e9 dans le choix de ses typographies, il est possible d\u2019inverser cette d\u00e9marche et proposer une version \u201ceco-friendly\u201d des typographies les plus utilis\u00e9es.<\/strong><\/p>\n

C\u2019est pourquoi j\u2019ai con\u00e7u la version \u201c\u00e9cologique\u201d de la police la plus utilis\u00e9e dans le domaine de l\u2019\u00e9dition : la Times New Roman, souvent en concurrence avec la Garamond.<\/p>\n

\"eco
Travail des d\u00e9li\u00e9s sur les panses des caract\u00e8res sans affecter l\u2019\u0153il.<\/figcaption><\/figure>\n

L’eco-font<\/h2>\n

La conception de l\u2019eco-font consiste \u00e0 optimiser le design de chaque caract\u00e8re de la typographie sans compromettre la lisibilit\u00e9 et tout en gardant ses sp\u00e9cificit\u00e9s.<\/p>\n

\"eco-font<\/p>\n

\"eco<\/p>\n

\"eco-font
Optimisation des pleins et r\u00e9duction des traverses<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"
Dans un contexte o\u00f9 l\u2019effort pour la transition \u00e9cologique devient un sujet qui nous concerne tous, de plus en plus de designers se mettent au d\u00e9fi de changer et\/ou de…<\/div>\n","protected":false},"author":8,"featured_media":1133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[23,89,91,90],"powerkit_post_featured":[],"class_list":{"0":"post-1122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design-creation","8":"tag-design","9":"tag-eco-font","10":"tag-ecologie","11":"tag-typographie"},"acf":[],"yoast_head":"\nLe design au service de l'\u00e9cologie - inside-shopper<\/title>\n<meta name=\"description\" content=\"Quand le design se veut \u00e9cologique cela donne des typographies eco-friendly. 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