{"id":1283,"date":"2019-05-21T17:24:25","date_gmt":"2019-05-21T15:24:25","guid":{"rendered":"https:\/\/www.agence-bradford.com\/inside-shopper\/?p=1283"},"modified":"2019-06-05T12:38:12","modified_gmt":"2019-06-05T10:38:12","slug":"la-bonne-idee-vue-chez-bhv","status":"publish","type":"post","link":"https:\/\/www.agence-bradford.com\/inside-shopper\/la-bonne-idee-vue-chez-bhv\/","title":{"rendered":"La bonne id\u00e9e vue chez BHV"},"content":{"rendered":"<p><strong>Qui n\u2019a jamais \u00e9t\u00e9 confront\u00e9 \u00e0 l\u2019\u00e9pineuse question \u00ab Comment bien choisir sa couette \u00bb ?<\/strong><\/p>\n<ul class=\"pk-list-positive\">\n<li>Naturelle ou\u00a0synth\u00e9tique ?<\/li>\n<li>Chaude ou temp\u00e9r\u00e9e ?<\/li>\n<li>260g ou 400g ?<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<p>Cela rel\u00e8ve souvent du d\u00e9fi !<\/p>\n<p>\u00a0<\/p>\n<h2 id=\"lespace-literie-de-bhv-marais\">L\u2019espace literie de BHV Marais<\/h2>\n<p>Loin des \u00e9crans tactiles et des PLV technico-techniques, l\u2019espace literie du centre commercial BHV \/ Marais propose un <strong><a href=\"https:\/\/www.agence-bradford.com\/nos-expertises\/marketing-du-point-de-vente\/\">merchandising visuel<\/a> \u00e0 la fois interpellant et ludique pour guider ses clients.<\/strong><\/p>\n<p>Des petits lits \u00ab format poup\u00e9e \u00bb directement int\u00e9gr\u00e9s sur le mur permettent de toucher et de comparer les diff\u00e9rents \u00e9chantillons de couettes. Si ce dispositif ne permet pas de valider le niveau de chaleur de la couette, il offre n\u00e9anmoins la possibilit\u00e9 d\u2019appr\u00e9hender \u00e9paisseur, rembourrage et enveloppe.<\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone size-full wp-image-1284 pk-lqip pk-lazyload\"  src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-couette-zoom-lit-80x77.jpg\"  alt=\"Photo demo couette BHV Marais\"  width=\"678\"  height=\"652\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 678px) 100vw, 678px\"  data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-couette-zoom-lit.jpg\"  data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-couette-zoom-lit.jpg 678w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-couette-zoom-lit-320x308.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-couette-zoom-lit-560x539.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-couette-zoom-lit-80x77.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-couette-zoom-lit-640x615.jpg 640w\" ><\/p>\n<p>Cette approche tactile, parfaitement adapt\u00e9e au produit, contraste dans un univers souvent trait\u00e9 de mani\u00e8re tr\u00e8s technique.<\/p>\n<div class=\"pk-content-block pk-block-border-all\"><strong>Une excellente id\u00e9e pour attirer les clients, simplifier l\u2019acte d\u2019achat et booster les ventes de son corner !<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Qui n\u2019a jamais \u00e9t\u00e9 confront\u00e9 \u00e0 l\u2019\u00e9pineuse question \u00ab Comment bien choisir sa couette \u00bb ? Naturelle ou\u00a0synth\u00e9tique ? Chaude ou temp\u00e9r\u00e9e ? 260g ou 400g ? \u2026 Cela rel\u00e8ve&hellip;<\/div>\n","protected":false},"author":9,"featured_media":1285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[93,94,32],"powerkit_post_featured":[],"class_list":{"0":"post-1283","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail-tour","8":"tag-bhv","9":"tag-espace-literie","10":"tag-experience-client"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La bonne id\u00e9e vue chez BHV - inside-shopper<\/title>\n<meta name=\"description\" content=\"Acheter une couette est compliqu\u00e9e. Quelle diff\u00e9rence entre couette chaude et une couette temp\u00e9r\u00e9e ? 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