{"id":1296,"date":"2019-05-21T18:17:57","date_gmt":"2019-05-21T16:17:57","guid":{"rendered":"https:\/\/www.agence-bradford.com\/inside-shopper\/?p=1296"},"modified":"2019-05-21T18:18:33","modified_gmt":"2019-05-21T16:18:33","slug":"que-de-place-perdue","status":"publish","type":"post","link":"https:\/\/www.agence-bradford.com\/inside-shopper\/que-de-place-perdue\/","title":{"rendered":"Que de place perdue !"},"content":{"rendered":"<p>Avec l\u2019omnicanalit\u00e9 et les nouvelles fa\u00e7ons de consommer, il y a de plus en plus d\u2019emballages et cela co\u00fbte de plus en plus cher en mati\u00e8re premi\u00e8re, en co\u00fbt de logistique, en transport ainsi qu\u2019en recyclage.<\/p>\n<h2 id=\"la-part-du-vide-dans-lemballage-e-commerce\">La part du vide dans l\u2019emballage e-commerce<\/h2>\n<p>En effet, selon une \u00e9tude de DS Smith, la part du vide dans l\u2019emballage e-commerce atteindrait <strong>40 % dans le petit \u00e9lectrom\u00e9nager, 51 % dans l\u2019\u00e9picerie et jusqu\u2019\u00e0 52 % dans le jouet<\/strong>.<\/p>\n<div class=\"pk-content-block pk-block-border-all\">DS Smith, dans son \u00e9tude, valorise \u00e0 <strong>46 milliards de dollars<\/strong> le montant des <strong>\u00e9conomies qui pourraient \u00eatre r\u00e9alis\u00e9es<\/strong> chaque ann\u00e9e dans le monde en portant une plus grande attention \u00e0 ce point.<\/div>\n<p>Aujourd\u2019hui des acteurs comme la Fnac, Darty, D\u00e9cathlon ou encore Cdiscount se penchent sur ce probl\u00e8me et investissent dans des machines dot\u00e9es de scanneurs 3D permettant la d\u00e9coupe du carton \u00e0 la demande et le plus ajust\u00e9 possible.<\/p>\n<p>Chez Cdiscount par exemple, quatre machines ont \u00e9t\u00e9 install\u00e9es pour traiter les produits de 10 \u00e0 40 cm. D\u2019apr\u00e8s le directeur adjoint de l\u2019enseigne, ces machines ont permis une baisse de taille des colis de 31 % soit un gain de 28% au niveau des palettes et 30 % en moins de camions sur la route !<\/p>\n<p>Encourageant !<\/p>\n<h2 id=\"une-autre-reflexion-egalement-pour-lutter-contre-cette-place-perdue\">Une autre r\u00e9flexion \u00e9galement pour lutter contre cette place perdue.<\/h2>\n<p>Envoyer les commandes sans suremballage en apposant directement l\u2019\u00e9tiquette d\u2019envoi sur l\u2019emballage du produit.<\/p>\n<p>Mais dans ce cas, quid de la r\u00e9sistance de ces colis et surtout de la confidentialit\u00e9 des produits envoy\u00e9s !<\/p>\n<p>\u00c0 suivre et regardez bien la part du vide de vos commandes !<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Avec l\u2019omnicanalit\u00e9 et les nouvelles fa\u00e7ons de consommer, il y a de plus en plus d\u2019emballages et cela co\u00fbte de plus en plus cher en mati\u00e8re premi\u00e8re, en co\u00fbt de&hellip;<\/div>\n","protected":false},"author":6,"featured_media":1305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[74,95],"powerkit_post_featured":[],"class_list":{"0":"post-1296","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-experiences-humeurs","8":"tag-e-commerce","9":"tag-logistique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Que de place perdue ! 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