{"id":1481,"date":"2019-04-26T15:09:14","date_gmt":"2019-04-26T13:09:14","guid":{"rendered":"https:\/\/www.agence-bradford.com\/inside-shopper\/?p=1481"},"modified":"2019-05-22T17:04:07","modified_gmt":"2019-05-22T15:04:07","slug":"auchan-experimente-son-premier-auchan-minute","status":"publish","type":"post","link":"https:\/\/www.agence-bradford.com\/inside-shopper\/auchan-experimente-son-premier-auchan-minute\/","title":{"rendered":"Auchan exp\u00e9rimente son premier Auchan minute"},"content":{"rendered":"<p>Implant\u00e9 sur le parking du si\u00e8ge \u00e0 Villeneuve d\u2019Ascq et r\u00e9serv\u00e9 pour le moment uniquement aux salari\u00e9s de l\u2019enseigne \u00e0 l\u2019oiseau (acc\u00e8s par badge oblige !), ce conteneur connect\u00e9 de 18 m2 permettra au distributeur de tester un parcours de courses pour clients \u00ab badg\u00e9s \u00bb.<\/p>\n<p>Autrement dit pour une cible des si\u00e8ges sociaux des grands groupes voire peut-\u00eatre des zones d\u2019activit\u00e9s.<\/p>\n<h2 id=\"une-offre-composee-de-400-references\">Une offre compos\u00e9e de 400 r\u00e9f\u00e9rences<\/h2>\n<p>Une offre centr\u00e9e sur le snacking et les produits d\u2019appoint, avec pour moiti\u00e9 de l\u2019assortiment une offre bio dont des fruits frais vendus \u00e0 l\u2019unit\u00e9.<\/p>\n<div class=\"pk-content-block pk-block-border-all\">L\u2019objectif de ce concept est de <strong>mesurer l\u2019int\u00e9r\u00eat et l\u2019attractivit\u00e9 d\u2019une distribution automatique<\/strong> d\u2019un nouveau genre aupr\u00e8s d\u2019une client\u00e8le de bureau.<\/div>\n<p>Quant au paiement, avant que le t\u00e9l\u00e9phone ne remplace compl\u00e8tement la carte bancaire, il se fait via le badge d\u2019acc\u00e8s qui souvent dans les grands groupes sert d\u00e9j\u00e0 \u00e0 payer ses repas au restaurant d\u2019entreprise ou aux distributeurs automatiques.<\/p>\n<p>Auchan compte \u00e9galement sur ses \u00ab Clients\/collaborateurs \u00bb pour r\u00e9cup\u00e9rer des avis sur les produits consomm\u00e9s, faire d\u00e9couvrir les nouveaut\u00e9s et ce afin d\u2019<strong>en faire un v\u00e9ritable outil de construction de l\u2019offre pouvant \u00eatre personnalis\u00e9 entreprise par entreprise.<\/strong><\/p>\n<p>Tr\u00e8s int\u00e9ressant je trouve !<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Implant\u00e9 sur le parking du si\u00e8ge \u00e0 Villeneuve d\u2019Ascq et r\u00e9serv\u00e9 pour le moment uniquement aux salari\u00e9s de l\u2019enseigne \u00e0 l\u2019oiseau (acc\u00e8s par badge oblige !), ce conteneur connect\u00e9 de&hellip;<\/div>\n","protected":false},"author":6,"featured_media":1536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[97,98,32],"powerkit_post_featured":[],"class_list":{"0":"post-1481","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hub-clients","8":"tag-auchan","9":"tag-concept-store","10":"tag-experience-client"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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