{"id":1758,"date":"2019-05-24T11:12:19","date_gmt":"2019-05-24T09:12:19","guid":{"rendered":"https:\/\/www.agence-bradford.com\/inside-shopper\/?p=1758"},"modified":"2019-06-05T12:37:07","modified_gmt":"2019-06-05T10:37:07","slug":"la-signaletique-tout-un-art","status":"publish","type":"post","link":"https:\/\/www.agence-bradford.com\/inside-shopper\/la-signaletique-tout-un-art\/","title":{"rendered":"La signal\u00e9tique, tout un art !"},"content":{"rendered":"<p>Quelle que soit la taille de l\u2019enseigne, <a href=\"https:\/\/www.agence-bradford.com\/nos-expertises\/marketing-du-point-de-vente\/\">la signal\u00e9tique<\/a> est un \u00e9l\u00e9ment incontournable du parcours client.<\/p>\n<h2 id=\"la-signaletique-accompagne-oriente-guide-et-renseigne-le-consommateur\"><span style=\"color: #000000;\">La signal\u00e9tique accompagne, oriente, guide, et renseigne le consommateur.<\/span><\/h2>\n<p>Au <strong>BHV Marais \u00e0 Paris<\/strong>, c\u2019est un travail graphique et typographique, dans les couleurs de l\u2019enseigne, parfois lumineux, et toujours efficace, qui permet au client de se rep\u00e9rer facilement.<\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone size-medium wp-image-1759 pk-lqip pk-lazyload\"  src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-Marais-etage2-80x60.jpg\"  alt=\"signal\u00e9tique \u00e9tage 2 du BHV Marais\"  width=\"800\"  height=\"600\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 800px) 100vw, 800px\"  data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-Marais-etage2-800x600.jpg\"  data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-Marais-etage2.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-Marais-etage2-160x120.jpg 160w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-Marais-etage2-300x225.jpg 300w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-Marais-etage2-320x240.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-Marais-etage2-560x420.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-Marais-etage2-80x60.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-Marais-etage2-600x450.jpg 600w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/BHV-Marais-etage2-640x480.jpg 640w\" ><\/p>\n<div id='gallery-1' class='gallery galleryid-1758 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.agence-bradford.com\/inside-shopper\/la-signaletique-tout-un-art\/signaletique-bhv-marais\/'><img loading=\"lazy\" decoding=\"async\" width=\"391\" height=\"521\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-BHV-Marais-80x107.jpg\" class=\"attachment-full size-full pk-lqip pk-lazyload\" alt=\"signal\u00e9tique \u00e9tage 3 du BHV Marais \u00e0 Paris\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 391px) 100vw, 391px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-BHV-Marais.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-BHV-Marais.jpg 391w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-BHV-Marais-320x427.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-BHV-Marais-80x106.jpg 80w\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.agence-bradford.com\/inside-shopper\/la-signaletique-tout-un-art\/signaletique-etage-bhv-marais\/'><img loading=\"lazy\" decoding=\"async\" width=\"316\" height=\"521\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-etage-BHV-Marais-80x132.jpg\" class=\"attachment-full size-full pk-lqip pk-lazyload\" alt=\"signal\u00e9tique \u00e9tages au BHV Marais\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 316px) 100vw, 316px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-etage-BHV-Marais.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-etage-BHV-Marais.jpg 316w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-etage-BHV-Marais-80x132.jpg 80w\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h2 id=\"une-aide-a-la-vente\">Une aide \u00e0 la vente<\/h2>\n<p>C\u2019est aussi une aide \u00e0 la vente, qui facilite l\u2019acte d\u2019achat, et \u00e0 l\u2019heure o\u00f9 tout va tr\u00e8s vite, le consommateur a besoin (et envie !) de trouver rapidement ce qu\u2019il recherche.<\/p>\n<p>Si son exp\u00e9rience d\u2019achat est agr\u00e9able et r\u00e9ussie, il reviendra. Et m\u00eame \u00e0 l\u2019heure du digital, c\u2019est un accompagnement n\u00e9cessaire et p\u00e9dagogique.<\/p>\n<div id='gallery-2' class='gallery galleryid-1758 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.agence-bradford.com\/inside-shopper\/la-signaletique-tout-un-art\/signaletique-comptoir-boulanger\/'><img loading=\"lazy\" decoding=\"async\" width=\"314\" height=\"362\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-comptoir-boulanger-80x92.jpg\" class=\"attachment-full size-full pk-lqip pk-lazyload\" alt=\"signal\u00e9tique Le comptoir Boulanger \u00e0 Paris\" aria-describedby=\"gallery-2-1784\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 314px) 100vw, 314px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-comptoir-boulanger.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-comptoir-boulanger.jpg 314w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-comptoir-boulanger-80x92.jpg 80w\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-1784'>\n\t\t\t\tBOULANGER\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.agence-bradford.com\/inside-shopper\/la-signaletique-tout-un-art\/signaletique-magasin-made\/'><img loading=\"lazy\" decoding=\"async\" width=\"253\" height=\"362\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-magasin-made-80x114.jpg\" class=\"attachment-full size-full pk-lqip pk-lazyload\" alt=\"signal\u00e9tique magasin made \u00e0 Paris\" aria-describedby=\"gallery-2-1785\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 253px) 100vw, 253px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-magasin-made.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-magasin-made.jpg 253w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-magasin-made-80x114.jpg 80w\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-1785'>\n\t\t\t\tMade.com\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.agence-bradford.com\/inside-shopper\/la-signaletique-tout-un-art\/signaletique-le4casino\/'><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"362\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-le4casino-80x130.jpg\" class=\"attachment-full size-full pk-lqip pk-lazyload\" alt=\"signal\u00e9tique magasin le 4 Casino\" aria-describedby=\"gallery-2-1786\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 223px) 100vw, 223px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-le4casino.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-le4casino.jpg 223w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-le4casino-80x130.jpg 80w\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-1786'>\n\t\t\t\tLe 4 Casino\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h2 id=\"de-veritables-oeuvres-dart\">De v\u00e9ritables \u0153uvres d&rsquo;art<\/h2>\n<p>C\u2019est aussi un parcours plaisir, que les enseignes s\u2019attellent \u00e0 rendre agr\u00e9able, graphique, voire surprenant. Il est parfois trait\u00e9 comme une \u0153uvre d\u2019art, les enseignes n\u2019h\u00e9sitent pas \u00e0 faire appel \u00e0 des artistes, comme Alexis Taieb \/ Tyrsa (<a href=\"https:\/\/www.agence-bradford.com\/inside-shopper\/les-galeries-lafayette-des-champs-elysees\/\">espace Food Court des Galeries Lafayette<\/a>).<\/p>\n<figure id=\"attachment_1790\" aria-describedby=\"caption-attachment-1790\" style=\"width: 799px\" class=\"wp-caption alignnone\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-full wp-image-1790 pk-lqip pk-lazyload\"  src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-Galeries-Lafayette-80x38.jpg\"  alt=\"signal\u00e9tique des Galeries Lafayette\"  width=\"799\"  height=\"383\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 799px) 100vw, 799px\"  data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-Galeries-Lafayette.jpg\"  data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-Galeries-Lafayette.jpg 799w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-Galeries-Lafayette-320x153.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-Galeries-Lafayette-560x268.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-Galeries-Lafayette-80x38.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-Galeries-Lafayette-640x307.jpg 640w\" ><figcaption id=\"caption-attachment-1790\" class=\"wp-caption-text\">Galeries Lafayette<\/figcaption><\/figure>\n<p>Et parfois, l\u2019enseigne s\u2019\u00e9gare, et alors l\u00e0, le consommateur est perdu !<\/p>\n<figure id=\"attachment_1791\" aria-describedby=\"caption-attachment-1791\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img  loading=\"lazy\"  decoding=\"async\"  class=\"size-medium wp-image-1791 pk-lqip pk-lazyload\"  src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-fromage-4casino-80x33.jpg\"  alt=\"signal\u00e9tique Fromages 4 casino Paris\"  width=\"800\"  height=\"332\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 800px) 100vw, 800px\"  data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-fromage-4casino-800x332.jpg\"  data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-fromage-4casino.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-fromage-4casino-320x133.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-fromage-4casino-560x232.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-fromage-4casino-80x33.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/signaletique-fromage-4casino-640x266.jpg 640w\" ><figcaption id=\"caption-attachment-1791\" class=\"wp-caption-text\">Le 4 Casino<\/figcaption><\/figure>\n<p>Du beau, oui, mais qui a du sens !<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Quelle que soit la taille de l\u2019enseigne, la signal\u00e9tique est un \u00e9l\u00e9ment incontournable du parcours client. La signal\u00e9tique accompagne, oriente, guide, et renseigne le consommateur. Au BHV Marais \u00e0 Paris,&hellip;<\/div>\n","protected":false},"author":11,"featured_media":1792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[93,109,47,107],"powerkit_post_featured":[],"class_list":{"0":"post-1758","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-du-point-de-vente","8":"tag-bhv","9":"tag-galeries-lafayette","10":"tag-parcours-client","11":"tag-signaletique-magasin"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La signal\u00e9tique, tout un art ! - inside-shopper<\/title>\n<meta name=\"description\" content=\"La signal\u00e9tique en magasin est un \u00e9l\u00e9ment incontournable du parcours client. 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