{"id":1796,"date":"2019-05-24T15:33:06","date_gmt":"2019-05-24T13:33:06","guid":{"rendered":"https:\/\/www.agence-bradford.com\/inside-shopper\/?p=1796"},"modified":"2019-06-05T12:12:58","modified_gmt":"2019-06-05T10:12:58","slug":"made-com","status":"publish","type":"post","link":"https:\/\/www.agence-bradford.com\/inside-shopper\/made-com\/","title":{"rendered":"Made.com"},"content":{"rendered":"

Un showroom phygital<\/h2>\n

Une vraie belle d\u00e9couverte en entrant chez made.com, rue \u00c9tienne Marcel dans le 2\u00e8 arrondissement de Paris !<\/p>\n

Clart\u00e9, simplicit\u00e9 et design soign\u00e9,<\/strong> ce showroom vous donne envie de d\u00e9couvrir les collections des designers de mobilier.<\/div>\n
\"showroom
Made.com – Paris<\/figcaption><\/figure>\n

Bas\u00e9 sur 2 niveaux, vous comprenez rapidement l\u2019esprit de made.com, d\u00e9mocratiseur du beau et du design mobilier.<\/strong><\/span><\/p>\n

D\u00e8s l\u2019entr\u00e9e du magasin, un manifeste vous plante rapidement le d\u00e9cor<\/strong>, son histoire, son \u00e9tat d\u2019esprit, ses valeurs, \u2026<\/p>\n

Premi\u00e8re rencontre \u00e0 l\u2019accueil avec un designer mis \u00e0 l\u2019honneur<\/strong> pour sa contribution au d\u00e9veloppement de la marque, on est dans l\u2019ambiance !<\/p>\n

Des ambiances minimalistes<\/h2>\n

On poursuit notre chemin et on d\u00e9couvre des ambiances inspirantes et redoutables par son accessoirisation minimaliste qui laisse la part belle aux produits embl\u00e9matiques de la marque (canap\u00e9, fauteuil, mobilier\u2026).<\/p>\n

Finie la haute densit\u00e9 de produits, place \u00e0 l\u2019exp\u00e9rience et \u00e0 la projection de son futur projet.<\/strong><\/div>\n

\"photo<\/p>\n

Certaines mises en sc\u00e8ne sont connect\u00e9es et permettent au client de se projeter dans un environnement meubl\u00e9. Chaque produit poss\u00e8de une \u00e9tiquette avec un QR code<\/strong> qui vous propose des informations compl\u00e9mentaires.<\/p>\n

Un mur de cartes postales et d’\u00e9chantillons<\/h2>\n

Pour nous d\u00e9cider \u00e0 passer le cap de la transaction, Made.com nous propose un mur de cartes postales produits d\u00e9tachables, indiquant le prix, la dimension et la mati\u00e8re.<\/span> <\/strong>
\nDes \u00e9chantillons sont mis \u00e0 disposition pour nous aider dans notre r\u00e9flexion.
\nVraiment top !<\/p>\n

\"photo
Made.com – Paris<\/figcaption><\/figure>\n
\"exemple
Made.com – Paris<\/figcaption><\/figure>\n
Ce petit bout de tissu vous aide facilement \u00e0 transformer votre projet si vous avez une h\u00e9sitation sur la couleur, vraiment bien vu !<\/strong><\/div>\n

L’exp\u00e9rience d’achat<\/h2>\n

Une fois mon choix fait, je peux ensuite directement commander en ligne le produit \u00e0 l\u2019aide d\u2019ordinateurs mis \u00e0 disposition. Je suis directement accompagn\u00e9 d\u2019une conseill\u00e8re bienveillante \u00e0 mon \u00e9gard qui m\u2019aide \u00e0 finaliser ma commande.<\/p>\n

\"photo
Made.com – Paris<\/figcaption><\/figure>\n

Le Talent Lab<\/h2>\n

Pour renforcer le c\u00f4t\u00e9 disruptif de l\u2019enseigne, made.com propose aux amateurs de beaux objets de soutenir de jeunes talents,<\/strong> qui pourront avoir un jour la possibilit\u00e9 de fabriquer et commercialiser leurs produits. Merci Talent Lab !<\/strong><\/p>\n

\"signal\u00e9tique
Made.com – Paris<\/figcaption><\/figure>\n
Je ressors de ce magasin \u00ab esprit loft \u00bb enchant\u00e9 et je me dis que le phygital \u00e7a marche avec du bon sens et de la simplicit\u00e9 !<\/strong><\/div>\n

Une tr\u00e8s belle marque innovante et rafra\u00eechissante\u2026 \u00c0 suivre !<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Un showroom phygital Une vraie belle d\u00e9couverte en entrant chez made.com, rue \u00c9tienne Marcel dans le 2\u00e8 arrondissement de Paris ! Clart\u00e9, simplicit\u00e9 et design soign\u00e9, ce showroom vous donne…<\/div>\n","protected":false},"author":13,"featured_media":1797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-1796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail-tour"},"acf":[],"yoast_head":"\nMade.com - inside-shopper<\/title>\n<meta name=\"description\" content=\"Made.com \u00e0 Paris, plus qu'un magasin, un v\u00e9ritable showroom avec des ambiances inspirantes o\u00f9 le phygital prend ton son sens.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agence-bradford.com\/inside-shopper\/made-com\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Made.com - 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