{"id":2129,"date":"2019-05-27T16:56:23","date_gmt":"2019-05-27T14:56:23","guid":{"rendered":"https:\/\/www.agence-bradford.com\/inside-shopper\/?p=2129"},"modified":"2019-06-05T11:41:47","modified_gmt":"2019-06-05T09:41:47","slug":"innocent","status":"publish","type":"post","link":"https:\/\/www.agence-bradford.com\/inside-shopper\/innocent\/","title":{"rendered":"Innocent ?"},"content":{"rendered":"

Jeudi 16 mai – Les Shoppers Makers entament un nouveau Retail tour parisien.<\/p>\n

10 Makers endiabl\u00e9s, des concept stores visit\u00e9s, des dizaines de kilom\u00e8tres arpent\u00e9s, 1 plat libanais vite aval\u00e9 et quelques rames de m\u00e9tro apr\u00e8s mon regard fatigu\u00e9 est attir\u00e9 par une 4×3 aux couleurs acidul\u00e9es !<\/p>\n

\u00ab Innocent Plus, Bienfaits pour vous ! \u00bb<\/h2>\n

Promesse s\u00e9duisante, m\u00eame si le jeu de mots me d\u00e9range un peu\u2026 Un peu infantilisant, non ?\u2026 Toi-m\u00eame !<\/p>\n

\"Photo
Campagne publicitaire Innocent – M\u00e9tro parisien<\/figcaption><\/figure>\n

Ledit \u00ab Bienfaits \u00bb est directement exprim\u00e9 sur le packaging :<\/strong><\/span><\/p>\n

+<\/strong> Antioxydant
\n+<\/strong> D\u00e9fense
\n+<\/strong> Maintien
\n+<\/strong> Energie<\/p>\n

Le +<\/strong> de ces nouveaux smoothies enrichis ? Les vitamines & les nutriments. S\u00e9duisant !<\/p>\n

Au premier regard, donc, un produit simple, p\u00e9tillant, fun, authentique\u2026
\nBref, so British et so nature !<\/strong><\/span><\/p>\n

\"banni\u00e8re
\u00a9Innocent<\/figcaption><\/figure>\n

On en reste l\u00e0 ?
\n<\/strong>En cliente \u00ab captive \u00bb de la marque (plus que des calembours un peu faciles qui font office d\u2019intitul\u00e9s produits – ils nous ont habitu\u00e9 \u00e0 + de subtilit\u00e9 !), j’ach\u00e8te !
\nOu plut\u00f4t, j\u2019essaie d\u2019acheter en m\u00e9tropole lilloise…<\/strong>
\n3 enseignes plus tard, je me \u00ab rabats \u00bb sur un autre produit de la gamme : le Super Smoothie.
\nLe concept \u00ab\u00a0Innocent +\u00a0\u00bb est-il r\u00e9serv\u00e9 aux seuls parisiens ?<\/p>\n

Du coup, je m\u2019interroge : quelle diff\u00e9rence entre le \u00ab super \u00bb et le \u00ab + \u00bb ?
\nJe compare. Promesse commune, ingr\u00e9dients idem\u2026 Seul changement apparent : le packaging !
\nOn prend les m\u00eames et on recommence ? Manquerait plus que ce soit + cher.<\/p>\n

Puisqu\u2019on parle de prix, je compare ma bouteille avec sa voisine d\u2019une marque concurrente, moins ch\u00e8re.<\/p>\n

Promesse, valeurs nutritionnelles, et b\u00e9n\u00e9fice annonc\u00e9 = quasi identiques ! Rien en revanche sur l\u2019origine g\u00e9ographique des fruits\u2026 Dont acte.<\/p>\n

Seule vraie diff\u00e9rence entre les 2 : un storytelling et un territoire de marque puissants<\/a>, pr\u00e9cis et bien orchestr\u00e9s !<\/p>\n","protected":false},"excerpt":{"rendered":"

Jeudi 16 mai – Les Shoppers Makers entament un nouveau Retail tour parisien. 10 Makers endiabl\u00e9s, des concept stores visit\u00e9s, des dizaines de kilom\u00e8tres arpent\u00e9s, 1 plat libanais vite aval\u00e9…<\/div>\n","protected":false},"author":5,"featured_media":2130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-2129","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-experiences-humeurs"},"acf":[],"yoast_head":"\nInnocent ? - inside-shopper<\/title>\n<meta name=\"description\" content=\"Innocent Plus, le nouveau smoothie de la marque innocent, une promesse s\u00e9duisante mais surtout un storytelling et un territoire de marque puissants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agence-bradford.com\/inside-shopper\/innocent\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innocent ? 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