{"id":4525,"date":"2019-06-28T16:29:40","date_gmt":"2019-06-28T14:29:40","guid":{"rendered":"https:\/\/www.agence-bradford.com\/inside-shopper\/?p=4525"},"modified":"2019-06-28T16:29:53","modified_gmt":"2019-06-28T14:29:53","slug":"type-directors-club-les-primes-a-lille","status":"publish","type":"post","link":"https:\/\/www.agence-bradford.com\/inside-shopper\/type-directors-club-les-primes-a-lille\/","title":{"rendered":"Type Directors Club, les prim\u00e9s \u00e0 Lille !"},"content":{"rendered":"<p>Rendez-vous et petit d\u00e9tour ce vendredi 21 juin \u00e0 l\u2019ECV Lille, partenaire de l\u2019\u00e9v\u00e8nement, pour d\u00e9couvrir en avant premi\u00e8re l\u2019exposition graphique du prestigieux club new-yorkais Type Directors Club.<\/p>\n<h2 id=\"lexpo-tourne-a-travers-7-valises-aux-contenus-identiques-a-travers-le-monde\">L\u2019expo tourne \u00e0 travers 7 valises aux contenus identiques \u00e0 travers le monde.<\/h2>\n<p>Cette halte Lilloise regroupe <span style=\"color: #ff6600;\"><strong>les meilleurs travaux graphico-typographiques r\u00e9alis\u00e9s \u00e0 travers le monde<\/strong><\/span>, travaux prim\u00e9s :<\/p>\n<ul class=\"pk-list-positive\">\n<li>d\u2019agences,<\/li>\n<li>de professionnels du graphisme,<\/li>\n<li>d\u2019\u00e9tudiants internationaux en \u00e9cole d\u2019art et de design.<\/li>\n<\/ul>\n<p><strong>Ah ! les yeux disent merci !<\/strong><\/p>\n<p>D\u00e9monstration parfaite sur la place tr\u00e8s importante de la typographie dans la communication et la construction graphique. Place qui aujourd\u2019hui est largement ignor\u00e9e et sous estim\u00e9e par les non initi\u00e9s.<\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone wp-image-4532 size-medium pk-lqip pk-lazyload\"  src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-1-80x29.jpg\"  alt=\"travaux Type Directors Club\"  width=\"800\"  height=\"287\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 800px) 100vw, 800px\"  data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-1-800x287.jpg\"  data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-1.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-1-320x115.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-1-560x201.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-1-80x29.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-1-640x230.jpg 640w\" ><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone size-medium wp-image-4533 pk-lqip pk-lazyload\"  src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-2-80x37.jpg\"  alt=\"travaux Type Directors Club\"  width=\"800\"  height=\"365\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 800px) 100vw, 800px\"  data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-2-800x365.jpg\"  data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-2.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-2-320x146.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-2-560x256.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-2-80x37.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-2-640x292.jpg 640w\" ><\/p>\n<h2 id=\"la-typo-a-pour-objectif-principal-de-faciliter-la-lecture-mais-pas-que\">La typo a pour objectif principal de faciliter la lecture, mais pas que !<\/h2>\n<p>Elle est un aspect essentiel de la cr\u00e9ation graphique et se trouve malheureusement trop souvent tr\u00e8s mal utilis\u00e9e voire massacr\u00e9e dans ses utilisations.<\/p>\n<p><strong>Dans ces travaux elle prend la lumi\u00e8re et des couleurs.<\/strong><\/p>\n<blockquote><p>Les \u00abcaract\u00e8res ont un caract\u00e8re\u00bb, chaque police a son histoire, sa personnalit\u00e9.<\/p><\/blockquote>\n<p>Penser l\u2019aspect d\u2019une image c\u2019est utiliser et se demander ce que la typo exprime car elle est porteuse de sens. Un juste \u00e9quilibre entre esth\u00e9tique et fonctionnel.<\/p>\n<div class=\"pk-content-block pk-block-bg pk-block-bg-light\">Ici, <strong>on mixe, on d\u00e9forme, on coordonne, on d\u00e9coupe, on assemble, on d\u00e9tourne, on transforme<\/strong> les typographies avec \u00e9norm\u00e9ment de finesse, de justesse et de talent !<\/div>\n<p>Les graphistes jouent avec tous les r\u00e9glages typographiques pour aboutir \u00e0 l\u2019harmonie et au r\u00e9sultat souhait\u00e9.<\/p>\n<p>Les supports expos\u00e9s, de par leur composition et leur esth\u00e9tique, sont de v\u00e9ritables \u0153uvres d\u2019art r\u00e9v\u00e9lant l\u2019impact visuel des caract\u00e8res. Tout semble parfaitement \u00e9tudi\u00e9, \u00e0 sa place, d\u2019une pr\u00e9cision et d\u2019un \u00e9quilibre incroyable.<\/p>\n<p><strong>Des morceaux choisis du design graphique qui donnent envie d\u2019aller plus loin et de se donner \u00e0 \u00abFONT\u00bb !<\/strong><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone size-medium wp-image-4535 pk-lqip pk-lazyload\"  src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-3-80x29.jpg\"  alt=\"travaux Type Directors Club\"  width=\"800\"  height=\"290\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 800px) 100vw, 800px\"  data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-3-800x290.jpg\"  data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-3.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-3-320x116.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-3-560x203.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-3-80x29.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-3-640x232.jpg 640w\" ><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone size-medium wp-image-4536 pk-lqip pk-lazyload\"  src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-4-80x33.jpg\"  alt=\"travaux Type Directors Club\"  width=\"800\"  height=\"326\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 800px) 100vw, 800px\"  data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-4-800x326.jpg\"  data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-4.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-4-320x130.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-4-560x228.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-4-80x33.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-4-640x261.jpg 640w\" ><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone size-medium wp-image-4537 pk-lqip pk-lazyload\"  src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-5-80x35.jpg\"  alt=\"travaux Type Directors Club\"  width=\"800\"  height=\"348\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 800px) 100vw, 800px\"  data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-5-800x348.jpg\"  data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-5.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-5-320x139.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-5-560x244.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-5-80x35.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-5-640x278.jpg 640w\" ><\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone size-medium wp-image-4538 pk-lqip pk-lazyload\"  src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-6-80x26.jpg\"  alt=\"travaux Type Directors Club\"  width=\"800\"  height=\"259\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 800px) 100vw, 800px\"  data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-6-800x259.jpg\"  data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-6.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-6-320x104.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-6-560x181.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-6-80x26.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/06\/type-director-club-6-640x207.jpg 640w\" ><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Rendez-vous et petit d\u00e9tour ce vendredi 21 juin \u00e0 l\u2019ECV Lille, partenaire de l\u2019\u00e9v\u00e8nement, pour d\u00e9couvrir en avant premi\u00e8re l\u2019exposition graphique du prestigieux club new-yorkais Type Directors Club. L\u2019expo tourne&hellip;<\/div>\n","protected":false},"author":12,"featured_media":4542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[118,90],"powerkit_post_featured":[],"class_list":{"0":"post-4525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design-creation","8":"tag-exposition","9":"tag-typographie"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Type Directors Club, les prim\u00e9s \u00e0 Lille ! - inside-shopper<\/title>\n<meta name=\"description\" content=\"Premi\u00e8re exposition graphique du prestigieux club new-yorkais Type Directors Club \u00e0 l&#039;ECV de Lille. D\u00e9monstration parfaite de la place de la typographie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agence-bradford.com\/inside-shopper\/type-directors-club-les-primes-a-lille\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Type Directors Club, les prim\u00e9s \u00e0 Lille ! - inside-shopper\" \/>\n<meta property=\"og:description\" content=\"Premi\u00e8re exposition graphique du prestigieux club new-yorkais Type Directors Club \u00e0 l&#039;ECV de Lille. 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