{"id":50207,"date":"2023-04-04T11:36:41","date_gmt":"2023-04-04T09:36:41","guid":{"rendered":"https:\/\/www.agence-bradford.com\/inside-shopper\/?p=50207"},"modified":"2025-11-05T11:23:11","modified_gmt":"2025-11-05T10:23:11","slug":"agence-bradford-etait-invitee-au-pinterest-predicts-2023-special-agence-media","status":"publish","type":"post","link":"https:\/\/www.agence-bradford.com\/inside-shopper\/agence-bradford-etait-invitee-au-pinterest-predicts-2023-special-agence-media\/","title":{"rendered":"L&rsquo;agence bradford \u00e9tait invit\u00e9e au Pinterest Predicts 2023 &#8211; pr\u00e9vision des tendances 2023 &#8211; sp\u00e9ciale agences m\u00e9dia."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nous avons particip\u00e9 le jeudi 9 f\u00e9vrier \u00e0 une conf\u00e9rence organis\u00e9e par Pinterest France. Chapeaut\u00e9e par Nicolas Jaimes, Directeur de la r\u00e9daction chez Minted. <strong>C<\/strong><\/span><b>ette conf\u00e9rence avait pour but de nous montrer les pr\u00e9dictions Pinterest pour cette ann\u00e9e 2023 (comment en faire bon usage ?) et d\u2019introduire les \u00e9volutions du r\u00e9seau social inspirationnel iconique<span style=\"font-weight: 400;\">.<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ce rendez-vous propos\u00e9 par <strong>Pinterest x Influencia x Minted<\/strong>, a \u00e9t\u00e9 orchestr\u00e9 dans un cadre somptueux, \u00e0 l\u2019image de l\u2019entreprise internationale, au sein de l\u2019<\/span><span style=\"font-weight: 400;\">Artcurial Paris.\u00a0<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-50207 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1064\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-x-Influencia-x-minted-80x106.jpg\" class=\"attachment-medium size-medium pk-lqip pk-lazyload\" alt=\"Pinterest Influencia minted\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 800px) 100vw, 800px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-x-Influencia-x-minted-800x1064.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-x-Influencia-x-minted-800x1064.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-x-Influencia-x-minted-320x427.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-x-Influencia-x-minted-560x745.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-x-Influencia-x-minted-80x106.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-x-Influencia-x-minted-640x851.jpg 640w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-x-Influencia-x-minted.jpg 1066w\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1065\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Evenement-pinterest-2023-80x106.jpg\" class=\"attachment-medium size-medium pk-lqip pk-lazyload\" alt=\"Evenement pinterest 2023\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 800px) 100vw, 800px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Evenement-pinterest-2023-800x1065.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Evenement-pinterest-2023-800x1065.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Evenement-pinterest-2023-320x427.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Evenement-pinterest-2023-560x747.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Evenement-pinterest-2023-80x106.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Evenement-pinterest-2023-640x852.jpg 640w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Evenement-pinterest-2023.jpg 840w\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1066\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/pinterest-80x107.jpg\" class=\"attachment-medium size-medium pk-lqip pk-lazyload\" alt=\"pinterest\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 800px) 100vw, 800px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/pinterest-800x1066.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/pinterest-800x1066.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/pinterest-320x427.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/pinterest-560x747.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/pinterest-80x106.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/pinterest-640x854.jpg 640w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/pinterest.jpg 842w\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"900\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023-80x99.jpg\" class=\"attachment-medium size-medium pk-lqip pk-lazyload\" alt=\"Pinterest-preddict-2023\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 726px) 100vw, 726px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023.jpg 726w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023-320x397.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023-560x694.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023-80x99.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023-640x793.jpg 640w\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400;\">Pinterest, longtemps d\u00e9laiss\u00e9 par les annonceurs, se distingue des autres r\u00e9seaux sociaux. Comme le souligne <strong>Nicolas Jaimes<\/strong> en introduction du meetup, la plateforme dispose de nombreux atouts :<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Un \u00e9cosyst\u00e8me inspirationnel plus qu\u2019un simple r\u00e9seau social, qui place l\u2019utilisateur dans un <\/span><i><span style=\"font-weight: 400;\">mood<\/span><\/i><span style=\"font-weight: 400;\"> positif. Ici, on partage des id\u00e9es, des inspirations pour pr\u00e9parer une r\u00e9ception, un ap\u00e9ro, ou revoir sa d\u00e9coration\u2026 Pas de pollution, pas de troll, un \u00e9tat d\u2019esprit positif qui en fait un environnement de diffusion pr\u00e9mium pour communiquer.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Dans les usages, Pinterest est un moteur de recherche, une opportunit\u00e9 pour les marques, de travailler le pull marketing. Un ciblage tactique qui permet d\u2019apporter une r\u00e9ponse \u00e0 des requ\u00eates intentionnistes.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">De l\u2019inspiration \u00e0 l\u2019achat il n\u2019y a qu\u2019un pas\u2026 Les synergies sont de plus en plus fortes entre la strat\u00e9gie pinterest et e-commerce. Catalogue embarqu\u00e9 dans la plateforme, croisement entre le produit et le contenu constituent un maillage puissant pour g\u00e9n\u00e9rer de la conversion. Mais \u00e9galement l\u2019\u00e9mergence du <strong>live shopping<\/strong> et des fonctionnalit\u00e9s pour acheter directement dans l\u2019application sans rupture.\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"pourquoi-le-social-commerce-est-un-enjeu-majeur-pour-les-annonceurs-et-les-plateformes\"><span style=\"font-weight: 400;\">Pourquoi le social-commerce est un enjeu majeur pour les annonceurs et les plateformes ?\u00a0<\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Un parcours d\u2019achat sans coutures; plus besoin de basculer et de sortir du r\u00e9seau social pour proc\u00e9der \u00e0 un achat..<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Une meilleure analyse des performances, en effet. Avec l\u2019\u00e9mergence du cookieless, les sites tiers ont plus de difficult\u00e9s \u00e0 traquer la performance du display. Un v\u00e9ritable frein pour mesurer le ROAS des campagnes display social et hors social. Si l\u2019utilisateur ne sort pas de la plateforme, la mesure de la performance est incontestablement plus fiable.<\/span><\/li>\n<\/ul>\n<p><strong>Une incidence majeure qui pousse Amazon \u00e0 se transformer en r\u00e9seau social, tout en d\u00e9veloppant les fonctionnalit\u00e9s commerciales int\u00e9gr\u00e9es au site de vente en ligne.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Le principe est simple : en arrivant sur l\u2019application ou le site, des R\u00e9els (vid\u00e9os courtes) sont mis en avant. Que contiennent ces vid\u00e9os ? Des produits Amazon, qui sont bien \u00e9videmment vendus sur leur plateforme et accessibles rapidement et facilement pour favoriser l\u2019achat impulsif. Pinterest s\u2019en rapproche de plus en plus et souhaite rivaliser en instaurant des syst\u00e8mes de vente aussi simples que rapides. Il n\u2019est pas improbable de voir ces changements arriver tr\u00e8s rapidement sur la plateforme.<\/span><\/p>\n<p><b>Pinterest devient presque la plateforme indispensable pour se faire conna\u00eetre, de par son succ\u00e8s aupr\u00e8s d\u2019un large public, et son int\u00e9r\u00eat grandissant pour le social-selling. En prenant connaissance de ces tendances et en les utilisant \u00e0 bon escient, c\u2019est un atout majeur pour accro\u00eetre sa visibilit\u00e9 sur le march\u00e9.<\/b><\/p>\n<div id='gallery-2' class='gallery galleryid-50207 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"599\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/minted-social-commerce-80x60.jpg\" class=\"attachment-medium size-medium pk-lqip pk-lazyload\" alt=\"minted social commerce\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 800px) 100vw, 800px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/minted-social-commerce-800x599.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/minted-social-commerce-800x599.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/minted-social-commerce-160x120.jpg 160w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/minted-social-commerce-300x225.jpg 300w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/minted-social-commerce-320x240.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/minted-social-commerce-560x420.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/minted-social-commerce-80x60.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/minted-social-commerce-600x450.jpg 600w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/minted-social-commerce-640x480.jpg 640w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/minted-social-commerce.jpg 970w\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"594\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-ads-80x59.jpg\" class=\"attachment-medium size-medium pk-lqip pk-lazyload\" alt=\"Pinterest ads\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 800px) 100vw, 800px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-ads-800x594.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-ads-800x594.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-ads-160x120.jpg 160w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-ads-320x238.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-ads-560x416.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-ads-80x60.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-ads-640x475.jpg 640w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-ads.jpg 972w\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"602\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/influence-pinterest-80x60.jpg\" class=\"attachment-medium size-medium pk-lqip pk-lazyload\" alt=\"influence pinterest\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 800px) 100vw, 800px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/influence-pinterest-800x602.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/influence-pinterest-800x602.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/influence-pinterest-160x120.jpg 160w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/influence-pinterest-300x225.jpg 300w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/influence-pinterest-320x240.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/influence-pinterest-560x420.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/influence-pinterest-80x60.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/influence-pinterest-640x481.jpg 640w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/influence-pinterest.jpg 968w\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h2 id=\"la-reputation-de-pinterest-nest-plus-a-faire\"><b>La r\u00e9putation de Pinterest n\u2019est plus \u00e0 faire\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ce r\u00e9seau inspire ses utilisateurs : plus de 450M de personnes utilisent la plateforme chaque mois. Il<\/span> <span style=\"font-weight: 400;\">a d\u00e9tr\u00f4n\u00e9 Linkedin en 2022 sur le podium, selon l\u2019Insider Intelligence. Son image n\u2019est plus \u00e0 prouver et il \u00e9tait donc important pour l\u2019agence de participer \u00e0 cette conf\u00e9rence, pour non seulement nous inspirer, mais \u00e9galement appr\u00e9hender au mieux les futurs attentes des consommateurs et des utilisateurs.<\/span><\/p>\n<p><b>Pinterest nous propose cette ann\u00e9e 27 tendances<\/b><span style=\"font-weight: 400;\">, toutes plus diff\u00e9rentes les unes que les autres. Elles peuvent toucher tous les domaines (l\u2019Art, le textile, le bien-\u00eatre, l\u2019\u00e9cologie, \u2026). Il est important de noter que 8 pr\u00e9visions sur 10 se sont r\u00e9v\u00e9l\u00e9es correctes depuis 3 ans. Parmi ces tendances, on peut noter l\u2019\u00ab<\/span><b>Orange m\u00e9ga chic<\/b><span style=\"font-weight: 400;\">\u00bb. Cette couleur va se retrouver partout et les cama\u00efeux tels que le terracotta ou le cuivre seront \u00e0 l\u2019honneur. Pas besoin de chercher plus loin, il y aura cette seule couleur \u00e0 privil\u00e9gier cette ann\u00e9e.<\/span><\/p>\n<h3 id=\"comment-ces-tendances-sont-elles-identifiees\"><b>Comment ces tendances sont-elles identifi\u00e9es ?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pinterest s\u2019int\u00e9resse aux recherches les plus fr\u00e9quentes des utilisateurs pour analyser et d\u00e9duire les pr\u00e9visions \u00e0 venir. C\u2019est ainsi qu\u2019une autre tendance 2023 a fait surface : \u00ab<\/span><b>Boire et ne pas boire<\/b><span style=\"font-weight: 400;\">\u00bb. Le principe ? L\u2019alcool est de plus en plus tabou, on ne souhaite pas boire ce que l\u2019on nous impose, mais imposer ce que l\u2019on veut boire. C\u2019est ainsi que Pinterest a remarqu\u00e9 que les mocktails, les breuvages fait-maison, les boissons fantaisistes et originales, \u00e9taient des recherches populaires. Une tendance qui saura faire parler d\u2019elle et qui a d\u00e9j\u00e0 commenc\u00e9 : on a pu le remarquer avec le <\/span><i><span style=\"font-weight: 400;\">Dry January<\/span><\/i><span style=\"font-weight: 400;\">, qui rentre parfaitement dans la tendance et qui a eu un \u00e9norme succ\u00e8s ce mois de janvier 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019\u00e9v\u00e9nement s\u2019est d\u00e9roul\u00e9 au c\u0153ur du site Artcurial, aux Champs-\u00c9lys\u00e9es \u00e0 Paris. Des stands et ateliers ont \u00e9t\u00e9 pr\u00e9vus pour nous montrer les tendances de l\u2019ann\u00e9e. Parmi tous, on pouvait retrouver un stand de boissons compos\u00e9es d\u2019algues, des cocktails savoureux qui entrent dans la tendance \u00ab<\/span><b>Algue-th\u00e9rapie<\/b><span style=\"font-weight: 400;\">\u00bb. Un atelier compos\u00e9 de cupcakes et de fleurs pour d\u00e9corer ces derniers ? Une tendance 2023 bien r\u00e9elle, \u00ab<\/span><b>\u00e0 fleur de p\u00e2te<\/b><span style=\"font-weight: 400;\">\u00bb, qui touche essentiellement la g\u00e9n\u00e9ration X et Y.<\/span><\/p>\n<div id='gallery-3' class='gallery galleryid-50207 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"896\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-marketing-80x99.jpg\" class=\"attachment-medium size-medium pk-lqip pk-lazyload\" alt=\"Pinterest marketing\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 724px) 100vw, 724px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-marketing.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-marketing.jpg 724w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-marketing-320x396.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-marketing-560x693.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-marketing-80x99.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-marketing-640x792.jpg 640w\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"900\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/les-pre\u0301dictions-pinterest-2023-80x100.jpg\" class=\"attachment-medium size-medium pk-lqip pk-lazyload\" alt=\"les pre\u0301dictions pinterest 2023\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 722px) 100vw, 722px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/les-pre\u0301dictions-pinterest-2023.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/les-pre\u0301dictions-pinterest-2023.jpg 722w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/les-pre\u0301dictions-pinterest-2023-320x399.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/les-pre\u0301dictions-pinterest-2023-560x698.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/les-pre\u0301dictions-pinterest-2023-80x100.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/les-pre\u0301dictions-pinterest-2023-640x798.jpg 640w\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"900\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023-80x99.jpg\" class=\"attachment-medium size-medium pk-lqip pk-lazyload\" alt=\"Pinterest-preddict-2023\" data-pk-sizes=\"auto\" data-ls-sizes=\"(max-width: 726px) 100vw, 726px\" data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023.jpg\" data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023.jpg 726w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023-320x397.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023-560x694.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023-80x99.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddict-2023-640x793.jpg 640w\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><i><span style=\"font-weight: 400;\">Toutes les tendances sont d\u2019ailleurs \u00e0 retrouver sur le <a href=\"https:\/\/business.pinterest.com\/fr\/pinterest-predicts\/\" target=\"_blank\" rel=\"noopener noreferrer\">site de Pinterest Business.\u00a0<\/a><\/span><\/i><\/p>\n<p><b>Comment capitaliser sur les pr\u00e9dictions Pinterest dans vos dispositifs marketing ?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019int\u00e9r\u00eat de cette rencontre, c\u2019\u00e9tait \u00e9galement de <\/span><b>comprendre comment utiliser ces tendances, et pourquoi elles sont si importantes<\/b><span style=\"font-weight: 400;\">. Un cas concret a \u00e9t\u00e9 pr\u00e9sent\u00e9 : Lillet, un ap\u00e9ritif \u00e0 base de vin. L\u2019ann\u00e9e derni\u00e8re, l\u2019une des tendances \u00abTenues survitamin\u00e9es\u00bb a \u00e9t\u00e9 exploit\u00e9e par cette marque qui, aux premiers abords, n\u2019a pas de corr\u00e9lation avec le sujet. Comment exploiter ce th\u00e8me pour une marque de boissons alcoolis\u00e9es ? Lillet s\u2019est appuy\u00e9 sur cette tendance aux couleurs flashy pour cr\u00e9er 2 publicit\u00e9s bien cibl\u00e9es. En tapant par exemple \u00abRose aesthetic\u00bb sur Pinterest, on pouvait tomber directement sur l\u2019une d\u2019elles. R\u00e9sultat : +90% d\u2019intention d\u2019achat chez les femmes de 25 \u00e0 34 ans, leur c\u0153ur de cible. Une tactique donc bien huil\u00e9e et bien pens\u00e9e, qui a permis \u00e0 Lillet de faire un bond de 34% en notori\u00e9t\u00e9.<\/span><\/p>\n<h2 id=\"en-resume-les-choses-a-retenir-pour-votre-strategie-pinterest\"><b>En r\u00e9sum\u00e9 les choses\u00a0 \u00e0 retenir pour votre strat\u00e9gie Pinterest\u00a0<\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">Mont\u00e9e en puissance du social commerce et du live shopping.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pinterest est un levier intentionniste, les marques qui ma\u00eetrisent les insights consommateurs seront les grandes gagnantes. Un levier compl\u00e9mentaire dans votre marketing mix.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Les pr\u00e9dictions pinterest bien exploit\u00e9es permettent d\u2019orienter vos communications pour \u00eatre en affinit\u00e9 avec vos cibles.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Les cr\u00e9ateurs de contenus ma\u00eetrisent les codes de la plateforme, collaborer avec eux vous permet d\u2019optimiser vos communications.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Au sein de l\u2019Agence Bradford, nos clients sont de plus en plus pr\u00e9sents sur la plateforme.\u00a0<\/span><span style=\"font-weight: 400;\">\u00c9videmment, la pr\u00e9sence sur Pinterest demande une analyse et ne correspond pas \u00e0 toutes les marques.\u00a0<\/span><\/p>\n<h2 id=\"un-use-case-concret\">UN USE-CASE CONCRET<\/h2>\n<h2 id=\"comment-lagence-bradford-a-integre-pinterest-dans-la-strategie-media-de-lenseigne-flunch-traiteur\"><b>Comment l\u2019agence Bradford a int\u00e9gr\u00e9 Pinterest dans la strat\u00e9gie m\u00e9dia de l\u2019enseigne Flunch traiteur ?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nous avons int\u00e9gr\u00e9 Pinterest dans la strat\u00e9gie marketing de flunch traiteur car la plateforme est un canal sur lequel transite les clients dans leurs processus de d\u00e9cision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le r\u00e9seau social pr\u00e9sente une r\u00e9elle opportunit\u00e9 pour positionner la marque sur des moments de consommation strat\u00e9gique.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Il cherche ce type d\u2019offre quand il en a le besoin (Pr\u00e9paration d\u2019une r\u00e9ception).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Le prospect est dans une d\u00e9marche de recherche, et il est confront\u00e9 \u00e0 de nombreuses probl\u00e9matiques. (Besoin d\u2019inspirations et d\u2019id\u00e9es).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pinterest nous permet d\u2019\u00eatre pr\u00e9sent quand le prospect exprime son besoin.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nous avons pilot\u00e9 diff\u00e9rentes campagnes pour travailler \u00e0 la fois la notori\u00e9t\u00e9 et la conversion de l\u2019enseigne. (Quelques exemples cr\u00e9a).\u00a0<\/span><\/li>\n<\/ul>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone size-medium wp-image-50497 pk-lqip pk-lazyload\"  src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford-80x59.jpg\"  alt=\"Agence Pinterest\"  width=\"800\"  height=\"593\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"auto, (max-width: 800px) 100vw, 800px\"  data-pk-src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford-800x593.jpg\"  data-pk-srcset=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford-800x593.jpg 800w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford-160x120.jpg 160w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford-1160x860.jpg 1160w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford-320x237.jpg 320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford-560x415.jpg 560w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford-1920x1424.jpg 1920w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford-80x60.jpg 80w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford-640x475.jpg 640w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford-1120x831.jpg 1120w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford-1600x1186.jpg 1600w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford-2320x1720.jpg 2320w, https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/flunch-traiteur-bradford.jpg 2751w\" ><\/p>\n<div style=\"width: 300px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-50207-1\" width=\"300\" height=\"533\" loop autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Flunch-v5-1.mp4?_=1\" \/><a href=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Flunch-v5-1.mp4\">https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Flunch-v5-1.mp4<\/a><\/video><\/div>\n<p><span style=\"font-weight: 400;\">Si vous souhaitez \u00e9changer sur votre strat\u00e9gie social m\u00e9dia, n\u2019h\u00e9sitez pas <a href=\"https:\/\/www.agence-bradford.com\/nous-rencontrer\/\">\u00e0 contacter l\u2019agence.<\/a><\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Nous avons particip\u00e9 le jeudi 9 f\u00e9vrier \u00e0 une conf\u00e9rence organis\u00e9e par Pinterest France. Chapeaut\u00e9e par Nicolas Jaimes, Directeur de la r\u00e9daction chez Minted. Cette conf\u00e9rence avait pour but de&hellip;<\/div>\n","protected":false},"author":16,"featured_media":50491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,10],"tags":[260,255,257,258,164,261,254,256,187,259],"powerkit_post_featured":[2],"class_list":{"0":"post-50207","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design-creation","8":"category-marketing-client","9":"tag-agence-social","10":"tag-business","11":"tag-display","12":"tag-live-shopping","13":"tag-marketing","14":"tag-paid-social","15":"tag-pinterest","16":"tag-prediction","17":"tag-social-media","18":"tag-strategie"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;agence bradford \u00e9tait invit\u00e9e au Pinterest Predicts 2023 - pr\u00e9vision des tendances 2023 - sp\u00e9ciale agences m\u00e9dia. - inside-shopper<\/title>\n<meta name=\"description\" content=\"Pinterest predicts 2023, un levier marketing puissant pour les marques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agence-bradford.com\/inside-shopper\/agence-bradford-etait-invitee-au-pinterest-predicts-2023-special-agence-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;agence bradford \u00e9tait invit\u00e9e au Pinterest Predicts 2023 - pr\u00e9vision des tendances 2023 - sp\u00e9ciale agences m\u00e9dia. - inside-shopper\" \/>\n<meta property=\"og:description\" content=\"Pinterest predicts 2023, un levier marketing puissant pour les marques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agence-bradford.com\/inside-shopper\/agence-bradford-etait-invitee-au-pinterest-predicts-2023-special-agence-media\/\" \/>\n<meta property=\"og:site_name\" content=\"inside-shopper\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-04T09:36:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T10:23:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2023\/04\/Pinterest-preddicts-2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2320\" \/>\n\t<meta property=\"og:image:height\" content=\"954\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Delmotte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Delmotte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/agence-bradford-etait-invitee-au-pinterest-predicts-2023-special-agence-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/agence-bradford-etait-invitee-au-pinterest-predicts-2023-special-agence-media\\\/\"},\"author\":{\"name\":\"Thomas Delmotte\",\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/#\\\/schema\\\/person\\\/9d98efc9836d05a07a841429931e6dcd\"},\"headline\":\"L&rsquo;agence bradford \u00e9tait invit\u00e9e au Pinterest Predicts 2023 &#8211; 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