{"id":868,"date":"2019-05-13T10:34:18","date_gmt":"2019-05-13T08:34:18","guid":{"rendered":"https:\/\/www.agence-bradford.com\/inside-shopper\/?p=868"},"modified":"2019-06-05T12:33:12","modified_gmt":"2019-06-05T10:33:12","slug":"les-acteurs-du-bio","status":"publish","type":"post","link":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/","title":{"rendered":"Les acteurs du Bio"},"content":{"rendered":"

Astuces et bonnes pratiques<\/h2>\n

En bons shoppers makers, nous nous obligeons \u00e0 effectuer r\u00e9guli\u00e8rement des retail tours pour rester en prise avec le terrain et l\u2019air du temps. L\u2019arriv\u00e9e d\u2019un franchis\u00e9 au coin de la rue nous int\u00e9resse autant que l\u2019inauguration d\u2019un concept store parisien ou le relift d\u2019un hyper belge.<\/p>\n

Observer les consommateurs, les comportements d\u2019achat, remettre en perspective les innovations des points de vente<\/a>, passer au filtre du bon sens commer\u00e7ant les diff\u00e9rentes prises de parole des enseignes ou encore appr\u00e9cier l\u2019ex\u00e9cution d\u2019un concept global dans les lin\u00e9aires, \u2026<\/p>\n

La sanction du shopper s\u2019appr\u00e9cie sur le terrain, lui seul valide (ou pas)<\/strong> les belles id\u00e9es que nous nous \u00e9vertuons \u00e0 produire !<\/div>\n

Le retail tour que je vais partager aujourd\u2019hui avec vous, m\u2019a permis de visiter diff\u00e9rentes enseignes parmi les acteurs du bio et du mieux manger de la m\u00e9tropole lilloise.<\/p>\n

Ces quelques exemples n\u2019ont bien s\u00fbr pas valeur d\u2019exhaustivit\u00e9, ce sont juste des astuces ou des actions qui ont retenu mon attention, parce que coh\u00e9rentes avec les valeurs de l\u2019enseigne, innovantes, p\u00e9dagogiques ou juste pleines de bon sens.<\/p>\n

Vu chez CARREFOUR<\/h2>\n

L\u2019enseigne offre des fruits bio aux enfants en libre-service.<\/strong><\/p>\n

Une belle id\u00e9e qui allie plaisir gourmand et p\u00e9dagogie. Si cela peut rendre les moins de 12 ans prescripteurs\u2026 Pourquoi pas ?<\/p>\n

\"stand
Carrefour – Wasquehal<\/figcaption><\/figure>\n

Belle op\u00e9ration commerciale qui lie une op\u00e9ration promotionnelle, un Tupperware pour 1\u20ac, \u00e0 l\u2019acte 13 du manifeste Act for food pour la r\u00e9duction de l\u2019emballage.
\nC\u2019est malin, efficace et cela nourrit le discours de l\u2019enseigne.<\/p>\n

\"Carrefour
Carrefour – Wasquehal<\/figcaption><\/figure>\n

Vu chez Biocoop<\/h2>\n

Les sachets en papier mis \u00e0 disposition pour l\u2019achat en vrac sont \u00e9galement des supports de communication. Ils incitent le consommateur \u00e0 amener ses propres contenants r\u00e9utilisables lors de sa prochaine visite.<\/p>\n

Un espace de communication judicieusement choisi pour un message incitatif et non culpabilisant. Malin !<\/strong><\/p>\n

\"sachet
Biocoop – Marquette lez Lille<\/figcaption><\/figure>\n

Des id\u00e9es de recettes \u00e0 photographier sur les distributeurs.
\nUn espace rarement utilis\u00e9 investi par une bonne id\u00e9e, pleine de bons sens commer\u00e7ant !<\/p>\n

\"Recette
Biocoop – Marquette lez Lille<\/figcaption><\/figure>\n

Vu chez Grand Frais<\/h2>\n

Un bon exemple de p\u00e9dagogie faite au bon moment, sur le bon support, avec ce petit message clin d\u2019\u0153il sur les sacs plastiques.<\/p>\n

On fait vibrer la corde affective\u2026 Efficace !<\/p>\n

\"Sachet
Grand Frais – Lomme<\/figcaption><\/figure>\n

Vu chez Bio C\u2019bon<\/h2>\n

Des sachets (en papier bien s\u00fbr) qui donnent des id\u00e9es de recette et des conseils de di\u00e9t\u00e9ticienne pour faire soi-m\u00eame les petits pots de b\u00e9b\u00e9.<\/p>\n

C\u2019est commer\u00e7ant, les produits sont \u00e0 disposition et c\u2019est attentionn\u00e9 puisque facilitateur pour le consommateur. Malin !<\/p>\n

\"Sachet
Bio C’est Bon – Wasquehal<\/figcaption><\/figure>\n

Des sacs r\u00e9utilisables en coton bio que l\u2019on peut obtenir en \u00e9change de points fid\u00e9lit\u00e9.<\/p>\n

Un bel exemple de cercle vertueux !<\/p>\n

\"Sachet
Bio C’est Bon – Wasquehal<\/figcaption><\/figure>\n

Vu chez Naturalia<\/h2>\n

Une borne de recyclage mise \u00e0 disposition des clients au c\u0153ur du magasin.<\/p>\n

L\u2019id\u00e9e n\u2019est pas d\u2019une originalit\u00e9 d\u00e9bordante mais en totale coh\u00e9rence avec le concept de l\u2019enseigne.<\/p>\n

\"Magasin
Naturalia – Lille<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"
Astuces et bonnes pratiques En bons shoppers makers, nous nous obligeons \u00e0 effectuer r\u00e9guli\u00e8rement des retail tours pour rester en prise avec le terrain et l\u2019air du temps. L\u2019arriv\u00e9e d\u2019un…<\/div>\n","protected":false},"author":4,"featured_media":877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[71,70,32,44,45],"powerkit_post_featured":[],"class_list":{"0":"post-868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail-tour","8":"tag-bio","9":"tag-enseignes-bio","10":"tag-experience-client","11":"tag-magasin","12":"tag-point-de-vente"},"acf":[],"yoast_head":"\nLes acteurs du Bio - inside-shopper<\/title>\n<meta name=\"description\" content=\"Retail tour des shoppers makers de quelques enseignes du Bio de la m\u00e9tropole Lilloise. Des astuces et des actions coh\u00e9rentes avec les valeurs pr\u00e9sent\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les acteurs du Bio - inside-shopper\" \/>\n<meta property=\"og:description\" content=\"Retail tour des shoppers makers de quelques enseignes du Bio de la m\u00e9tropole Lilloise. Des astuces et des actions coh\u00e9rentes avec les valeurs pr\u00e9sent\u00e9es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/\" \/>\n<meta property=\"og:site_name\" content=\"inside-shopper\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-13T08:34:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-05T10:33:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/retail-tour-bio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1700\" \/>\n\t<meta property=\"og:image:height\" content=\"1133\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bruno Yves\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bruno Yves\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/les-acteurs-du-bio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/les-acteurs-du-bio\\\/\"},\"author\":{\"name\":\"Bruno Yves\",\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/#\\\/schema\\\/person\\\/0a740d805a92237b795343bd180120c6\"},\"headline\":\"Les acteurs du Bio\",\"datePublished\":\"2019-05-13T08:34:18+00:00\",\"dateModified\":\"2019-06-05T10:33:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/les-acteurs-du-bio\\\/\"},\"wordCount\":601,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/les-acteurs-du-bio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/retail-tour-bio.jpg\",\"keywords\":[\"Bio\",\"enseignes bio\",\"experience client\",\"magasin\",\"point de vente\"],\"articleSection\":[\"Retail tour\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/les-acteurs-du-bio\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/les-acteurs-du-bio\\\/\",\"url\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/les-acteurs-du-bio\\\/\",\"name\":\"Les acteurs du Bio - inside-shopper\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/les-acteurs-du-bio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/les-acteurs-du-bio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/retail-tour-bio.jpg\",\"datePublished\":\"2019-05-13T08:34:18+00:00\",\"dateModified\":\"2019-06-05T10:33:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/#\\\/schema\\\/person\\\/0a740d805a92237b795343bd180120c6\"},\"description\":\"Retail tour des shoppers makers de quelques enseignes du Bio de la m\u00e9tropole Lilloise. Des astuces et des actions coh\u00e9rentes avec les valeurs pr\u00e9sent\u00e9es.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/les-acteurs-du-bio\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/les-acteurs-du-bio\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/les-acteurs-du-bio\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/retail-tour-bio.jpg\",\"contentUrl\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/retail-tour-bio.jpg\",\"width\":1700,\"height\":1133,\"caption\":\"Photo de Maria Lindsey sur Pexels\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/les-acteurs-du-bio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les acteurs du Bio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/#website\",\"url\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/\",\"name\":\"inside-shopper\",\"description\":\"Le retail vu par les Shoppers Makers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/#\\\/schema\\\/person\\\/0a740d805a92237b795343bd180120c6\",\"name\":\"Bruno Yves\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/bruno-160x160.jpg\",\"url\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/bruno-160x160.jpg\",\"contentUrl\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/bruno-160x160.jpg\",\"caption\":\"Bruno Yves\"},\"description\":\"Directeur conseil chez Agence Bradford\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/bruno-yves-7ba855b\\\/\"],\"url\":\"https:\\\/\\\/www.agence-bradford.com\\\/inside-shopper\\\/author\\\/brubrd2019\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les acteurs du Bio - inside-shopper","description":"Retail tour des shoppers makers de quelques enseignes du Bio de la m\u00e9tropole Lilloise. Des astuces et des actions coh\u00e9rentes avec les valeurs pr\u00e9sent\u00e9es.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/","og_locale":"fr_FR","og_type":"article","og_title":"Les acteurs du Bio - inside-shopper","og_description":"Retail tour des shoppers makers de quelques enseignes du Bio de la m\u00e9tropole Lilloise. Des astuces et des actions coh\u00e9rentes avec les valeurs pr\u00e9sent\u00e9es.","og_url":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/","og_site_name":"inside-shopper","article_published_time":"2019-05-13T08:34:18+00:00","article_modified_time":"2019-06-05T10:33:12+00:00","og_image":[{"width":1700,"height":1133,"url":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/retail-tour-bio.jpg","type":"image\/jpeg"}],"author":"Bruno Yves","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Bruno Yves","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/#article","isPartOf":{"@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/"},"author":{"name":"Bruno Yves","@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/#\/schema\/person\/0a740d805a92237b795343bd180120c6"},"headline":"Les acteurs du Bio","datePublished":"2019-05-13T08:34:18+00:00","dateModified":"2019-06-05T10:33:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/"},"wordCount":601,"commentCount":0,"image":{"@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/#primaryimage"},"thumbnailUrl":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/retail-tour-bio.jpg","keywords":["Bio","enseignes bio","experience client","magasin","point de vente"],"articleSection":["Retail tour"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/","url":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/","name":"Les acteurs du Bio - inside-shopper","isPartOf":{"@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/#primaryimage"},"image":{"@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/#primaryimage"},"thumbnailUrl":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/retail-tour-bio.jpg","datePublished":"2019-05-13T08:34:18+00:00","dateModified":"2019-06-05T10:33:12+00:00","author":{"@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/#\/schema\/person\/0a740d805a92237b795343bd180120c6"},"description":"Retail tour des shoppers makers de quelques enseignes du Bio de la m\u00e9tropole Lilloise. Des astuces et des actions coh\u00e9rentes avec les valeurs pr\u00e9sent\u00e9es.","breadcrumb":{"@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/#primaryimage","url":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/retail-tour-bio.jpg","contentUrl":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/retail-tour-bio.jpg","width":1700,"height":1133,"caption":"Photo de Maria Lindsey sur Pexels"},{"@type":"BreadcrumbList","@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/les-acteurs-du-bio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.agence-bradford.com\/inside-shopper\/"},{"@type":"ListItem","position":2,"name":"Les acteurs du Bio"}]},{"@type":"WebSite","@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/#website","url":"https:\/\/www.agence-bradford.com\/inside-shopper\/","name":"inside-shopper","description":"Le retail vu par les Shoppers Makers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.agence-bradford.com\/inside-shopper\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/#\/schema\/person\/0a740d805a92237b795343bd180120c6","name":"Bruno Yves","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/bruno-160x160.jpg","url":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/bruno-160x160.jpg","contentUrl":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-content\/uploads\/2019\/05\/bruno-160x160.jpg","caption":"Bruno Yves"},"description":"Directeur conseil chez Agence Bradford","sameAs":["https:\/\/www.linkedin.com\/in\/bruno-yves-7ba855b\/"],"url":"https:\/\/www.agence-bradford.com\/inside-shopper\/author\/brubrd2019\/"}]}},"_links":{"self":[{"href":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-json\/wp\/v2\/posts\/868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-json\/wp\/v2\/comments?post=868"}],"version-history":[{"count":6,"href":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-json\/wp\/v2\/posts\/868\/revisions"}],"predecessor-version":[{"id":3442,"href":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-json\/wp\/v2\/posts\/868\/revisions\/3442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-json\/wp\/v2\/media\/877"}],"wp:attachment":[{"href":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-json\/wp\/v2\/media?parent=868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-json\/wp\/v2\/categories?post=868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-json\/wp\/v2\/tags?post=868"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/www.agence-bradford.com\/inside-shopper\/wp-json\/wp\/v2\/powerkit_post_featured?post=868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}