{"id":941,"date":"2019-05-13T15:06:06","date_gmt":"2019-05-13T13:06:06","guid":{"rendered":"https:\/\/www.agence-bradford.com\/inside-shopper\/?p=941"},"modified":"2019-06-05T11:58:08","modified_gmt":"2019-06-05T09:58:08","slug":"flagship-lexception-paris","status":"publish","type":"post","link":"https:\/\/www.agence-bradford.com\/inside-shopper\/flagship-lexception-paris\/","title":{"rendered":"Flagship L’Exception Paris"},"content":{"rendered":"

Le digital au service du point de vente<\/h2>\n

Pure player depuis quelques ann\u00e9es L\u2019Exception s\u2019est essay\u00e9 3 fois \u00e0 la vente physique via des showroom, des pop-up stores, \u2026<\/p>\n

Leur objectif \u00e9tait d\u2019ouvrir une boutique qui soit port\u00e9e par le digital afin de proposer une exp\u00e9rience client en ad\u00e9quation avec leur ADN d’e-commer\u00e7ant.<\/p>\n

L’Exception est le leader fran\u00e7ais de la mode cr\u00e9ative et luxe pour femme et homme avec plus de 500 marques. Notre offre souvent exclusive repr\u00e9sente le meilleur de la cr\u00e9ativit\u00e9 fran\u00e7aise et internationale<\/p><\/blockquote>\n

R\u00e9gis Pennel, Fondateur de L’Exception<\/span><\/p>\n

Une boutique o\u00f9 le digital est pr\u00e9sent dans tous les parcours client<\/h2>\n

Tablette, \u00e9cran tactile, self-checkout, … Plusieurs dispositifs sont propos\u00e9s dans le magasin afin de d\u00e9couvrir l’ensemble des collections et simplifier le parcours d’achat.<\/p>\n

I – Les i-pad floor<\/strong><\/h3>\n

Plusieurs iPad sont dispos\u00e9s tout au long des parcours client. Ils permettent de d\u00e9couvrir l\u2019ensemble des collections. L’application reprend les structures des pages listes et fiches produit du site e-commerce avec une navigation et une ergonomie adapt\u00e9es.<\/p>\n

\"ipad
Flagship L’Exception – Paris<\/figcaption><\/figure>\n

II – L’appli cabine<\/h3>\n

Le visiteur scanne le QR Code pr\u00e9sent sur l\u2019\u00e9tiquette du produit. Des\u00a0contenus suppl\u00e9mentaires sur ce produit lui sont alors propos\u00e9s : cr\u00e9ateur, mati\u00e8re, style, …<\/p>\n

Le visiteur peut \u00e9galement se cr\u00e9er un compte ou s\u2019identifier pour mettre ses produits en favoris, les envoyer par email, \u2026<\/p>\n

\"Cabine
Flagship L’Exception – Paris<\/figcaption><\/figure>\n

III – Le search vocal<\/h3>\n

Des \u00e9crans tactiles proposent aux visiteurs de faire une recherche vocale et d’acc\u00e9der \u00e0 toutes les collections (pr\u00e9sentes en magasin et\/ou sur le site e-commerce).<\/p>\n

Le client peut proc\u00e9der directement \u00e0 l\u2019achat et se faire livrer \u00e0 domicile ou en boutique.<\/p>\n

Cette application est \u00e9galement un support de vente pour les conseill\u00e8res car la boutique ne peut malheureusement pas accueillir la largeur de gamme du site e-commerce.<\/p>\n

\"\u00e9cran
Flagship L’Exception – Paris<\/figcaption><\/figure>\n

IV – Le self-checkout<\/h3>\n

Pas de caisse classique avec des h\u00f4tesses. Tous les produits sont \u00e9quip\u00e9s de QR code. Le client scanne le produit, cr\u00e9e son compte ou s’identifie et valide son panier. Le checkout propos\u00e9 est une version simplifi\u00e9e du parcours de commande e-commerce.<\/p>\n

La cr\u00e9ation de compte n\u2019est pas un frein \u00e0 la commande en boutique.<\/p><\/blockquote>\n

Maeva Bessis, Directrice g\u00e9n\u00e9rale adjointe de L’Exception<\/span><\/p>\n

\"self
Flagship L’Exception – Paris<\/figcaption><\/figure>\n

V – Le live wall<\/h3>\n

2 grands \u00e9crans pr\u00e9sents derri\u00e8re les bornes d\u2019encaissement diffusent le flux Instagram o\u00f9 tous les #IAMLEXCEPTION remontent en live.<\/p>\n

C\u2019est un v\u00e9ritable outil de communication pour les cr\u00e9ateurs au sein de la boutique.<\/p>\n

\"\u00e9cran
Flagship L’Exception – Paris<\/figcaption><\/figure>\n

Flagship L’Exception
\nLa Canop\u00e9e du Forum des Halles
\n24 rue Berger
\n75001 Paris<\/p>\n

Un bel exemple de point de vente o\u00f9 le phygital prend tout son sens. Le digital et le bon sens commer\u00e7ant ne font qu’un et propose des parcours client optimis\u00e9s<\/a>.<\/p>\n

Et retrouvez toutes les collections sur https:\/\/www.lexception.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le digital au service du point de vente Pure player depuis quelques ann\u00e9es L\u2019Exception s\u2019est essay\u00e9 3 fois \u00e0 la vente physique via des showroom, des pop-up stores, \u2026 Leur…<\/div>\n","protected":false},"author":3,"featured_media":943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[61,32,41,45],"powerkit_post_featured":[],"class_list":{"0":"post-941","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail-tour","8":"tag-concept-magasin","9":"tag-experience-client","10":"tag-phygital","11":"tag-point-de-vente"},"acf":[],"yoast_head":"\nFlagship L'Exception Paris - inside-shopper<\/title>\n<meta name=\"description\" content=\"L'Exception, un concept store \u00e0 Paris o\u00f9 le phygital prend tout son sens. 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